Health Insurer Anthem To Rebrand Company As ‘Elevance Health’

Anthem intends to develop into Elevance Well being, Inc. in a significant rebranding designed to focus the corporate on “complete well being” of consumers and sufferers, the health insurer said Thursday.

Anthem, which operates an array of presidency and business medical insurance together with Blue Cross and Blue Protect plans in 14 states, is the nation’s second-largest supplier of well being advantages behind UnitedHealth Group’s UnitedHealthcare. The Blue Cross Blue Protect well being plan names is not going to change, however Anthem does anticipate “to streamline the variety of different manufacturers available in the market to scale back complexities and enhance shopper experiences,” the corporate stated Thursday in asserting what it known as an “intent for corporate rebranding.”

The rebranding, which would be the firm’s second in lower than a decade, will want shareholder approval, Anthem stated Thursday in asserting the plan, which the corporate’s chief government stated is being performed to mirror the corporate’s altering companies and operations.

“Enhancing well being means extra than simply treating what ails us. We should handle complete well being and the bodily, behavioral, and social drivers that impression it,” Anthem President and chief government officer Gail Boudreaux stated. “As Elevance Well being, we are going to proceed to work towards a healthcare system that higher serves the wants of our customers, care suppliers, communities, companions, and associates.”

It’s not the primary time the corporate has modified its title. Lower than a decade in the past, the corporate was generally known as Wellpoint before changing the name to Anthem in 2014. At the moment, firm CEO Joe Swedish, who preceded Boudreaux as the highest government, stated the title change was designed to “assist us higher talk our values and simplify the way in which we join with our associates, customers, buyers, and the communities we name dwelling.”

However Boudreaux stated “Elevance Well being represents who we’re at the moment.”

“Powered by industry-leading capabilities and a digital platform for well being, Elevance Well being’s firms will serve folks throughout the complete care journey, connecting them to the care, help, and assets they should lead wholesome lives,”Boudreaux stated. “By simplifying each step and making well being extra equitable and accessible, Elevance Well being will stay dedicated to serving to everybody attain their full potential.”

Anthem didn’t say when the change would happen or how a lot it could value. The date for the shareholders vote wasn’t offered in Thursday’s announcement.

However given Anthem’s dimension and attain, the trouble can be a big endeavor. Anthem has greater than 90,000 staff and serves almost 600 nationwide employers, the corporate stated.