The U.S. agency using offbeat posts on consumer product safety
There’s a nook of the web the place a bulldog sings nation ballads about garden mower security and an earnest fox offers comforting recommendation concerning the Covid-19 pandemic.
It’s the social media channels of the Client Product Security Fee, a small federal company tasked with decreasing injures and deaths associated to shopper merchandise starting from toasters to ATVs to furnishings. The company has constructed a popularity for colourful and weird social media posts extra attribute of a meme account than a public well being messenger.
The company’s Twitter and Instagram accounts make use of dozens of foolish characters, offbeat graphics, and web slang to disseminate sobering security messages — a method meant to chop by means of a cloud of noise that makes public well being communication tough. Within the video above, Joseph Galbo, a Client Product Security Fee social media specialist, offers STAT a peek behind the scenes of the company’s uncommon method.
